The Future of Fresh.
Do you know how your fresh vegetables are grown or let alone know where they come from? How many hands has it passed through before it reached your grocery store shelf? Pesticides? Food Safety? Traceability? We hear you. Lots to digest but what is even more important is to connect with growers who care about the future of fresh.
This is where we come in.
If we do not increase fresh consumption, fresh produce as we know it, is going to disappear. What we do has a significant impact on the future and we strive to continuously innovate.
Whether it be by introducing new products from our trial program that sees more than 300 new varieties each year or by building merchandising solutions that allow the customer to hand pick what they want. We talk to our retail partners & consumers almost daily to ensure we are delivering the best possible product that we grow. We strive to provide a fantastic eating experience; we are conscious of healthy lifestyles and go the extra mile to give consumers the information they need to make the right choice.
We Aim to Be Different
We want you to be knowledgeable and to know exactly where your food comes from and how it is grown. PERIOD. We want you to be capable of choosing exactly what you want to consume.
We refuse to sacrifice the quality of our product for a higher yield. We are continuously on the hunt for new varieties & new tastes that will ‘wow’ you. We believe that the future of fresh needs to revolve around our growing environment. Through using state-of-the-art equipment, we use renewable resources as a main source of energy. Additionally, we have 0% nutrient water discharge, use an Integrated Pest Management System (IPM) to reduce the use of pesticides, and we use 100% recyclable packaging. We aim to be green-friendly.
The Health Business
We are not in the packaging or product promotion business. We are in the health business; the future of fresh relies on key vertically integrated growers like NatureFresh™ Farms that employ sustainable growing practices while producing safe, quality, vegetables year-round.