Skip To Content Primary Navigation Secondary Navigation
Nature Fresh Farms Logo Nature Fresh Farms Logo

Naturefresh Logo

  • Products
    • Organics
    • Tomatoes
    • Peppers
    • Cucumbers
  • Recipes
    • Tomato Recipes
    • Pepper Recipes
    • Cucumber Recipes
  • Learn
    • Educator Resources
    • Greenhouse Education Center
    • Eating Healthy 101
    • In The Kitchen
    • Discovery Center
  • Blog
  • About
    • The Grow-To People
    • Peter Quiring
    • Food Safety
    • Building Partnerships
  • Sustainable Growing
  • Contact Us
  • Careers
  • Sustainable Growing
  • Contact Us
  • Careers
  • Products
    • Organics
    • Tomatoes
    • Peppers
    • Cucumbers
  • Recipes
    • Tomato Recipes
    • Pepper Recipes
    • Cucumber Recipes
  • Learn
    • Educator Resources
    • Greenhouse Education Center
    • Eating Healthy 101
    • In The Kitchen
    • Discovery Center
  • Blog
  • About
    • The Grow-To People
    • Peter Quiring
    • Food Safety
    • Building Partnerships

NatureFresh™ Farms To Focus on Innovation At PMA Fresh Summit

Atlanta, GA (October 20th, 2015) – Innovation in product merchandising is just one example of how NatureFresh Farms is keeping in tune with PMA Fresh Summit’s “Where Bright Ideas Grow” theme for this years Trade Show & Convention in Atlanta, October 24-25. From growing to hand selecting product to packaging to a complete sensory experience, there will be plenty of topics for discussion at Booth 4785.

“We understand customer buying habits are changing and we need to adapt to that”, said Ray Wowryk, Director of Business Development. The company has developed a destination experience in their booth at Fresh Summit complete with a living greenhouse system, product merchandising solutions, and a sensory experience with NatureFresh™ Corporate Chef Henry Furtado & his TomPopper™ Bar.

With the recent success of the company’s Greenhouse Education Center, NatureFresh™ has built a new, completely automated micro greenhouse for Fresh Summit. Equipped with all functioning aspects of a typical NatureFresh™ greenhouse with cherry tomato plants, the micro version features a Bumble Bee Eco-System, irrigation, venting, and energy curtain system. The micro-greenhouse is also equipped with iPad’s featuring the new NatureFresh™ App (available on iTunes) that contain more than 20 promotional videos. Video topics, narrated by NatureFresh™ employees, focus on the various aspects of the company’s greenhouse operations.

Product merchandising will be one of the focal points of the NatureFresh™ booth with innovative display systems that give more autonomy to the consumer to hand select the product they desire. The TomBar™, built as a self-serve concept, gives consumers the ability to hand select up to 12 different tomato varieties at any given time. The second unit, The Grape Tomato Machine, allows consumers to select from 3 unique grape tomato varieties, in a gumball machine type concept. “These type of solutions give a fresh opportunity to the customer to pick the color, type, and quantity they need“, commented Wowryk.

“In just a few months, consumers will be able to eat Ohio grown tomatoes that will come from our new greenhouse facility in Delta, OH”, said Chris Veillon, Director of Marketing. With the first crop to be planted in November, NatureFresh™ will be unveiling its new OhioRed™ Tomato brand at Fresh Summit.

Off the trade show floor, NatureFresh™ has been named a Finalist in the PMA Sensory Experience Contest that takes place on Friday, October 23rd. NatureFresh™ Corporate Chef Henry Furtado will be on site during the contest to prepare his version of a Fresh Caprese Wrap. Furtado will be serving fresh recipes throughout the weekend at the company’s booth.

To learn more about NatureFresh™ Farms, please visit Booth 4785 at PMA Fresh Summit in Atlanta, October 24-25, 2015.

2015/10/20

  • Newsroom icon Newsroom
View all posts tagged with Eat More Fresh Eat More Fresh View all posts tagged with Greenhouse Grown Greenhouse Grown View all posts tagged with Innovation Innovation View all posts tagged with Produce Marketing Association Produce Marketing Association View all posts tagged with Tomatoes Tomatoes
Photo of Nature Fresh Farms

Nature Fresh Farms

  • Email
  • Website
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube

Snack smarter with our guide to snacking healthy on-the-go!

Our guide includes healthy eating tips, delicious recipes, and inspiration from our community.

Get the guide

Categories

  • The Kitchen icon The Kitchen
  • Newsroom icon Newsroom
  • Healthy Lifestyles icon Healthy Lifestyles
  • How We Grow icon How We Grow
  • Community icon Community
  • Green In The City icon Green In The City
  • The Grow-To People
  • Uncategorized icon Uncategorized
  • The Bug Brigade icon The Bug Brigade

Tags

Tomatoes, Greenhouse Grown, Healthy Eating, Bell Peppers, Cucumbers, Sustainability, Grow To People, Community, Education, Innovation, Healthy Living, GreenInTheCity

Authors

  • Nature Fresh Farms
  • Noelle Martin
  • Molly DeGrandchamp
  • Brittany MacAulay
  • Bryn B. & Dana C.
  • Adam Mefrakis
  • Lindsay Fager
  • Marcos Diaz
  • Herman Fehr
  • Cole Burkholder
  • Hailey Quigley
  • Noah Mefrakis
  • Gluten Intolerance Group
  • Mitch Monaco
  • Jacy Brydges
  • The Produce Mom
  • Danielle Ferreira
  • Tina Friesen
  • Tyler St. Pierre
  • Bryn Parent
  • Zak Braun
  • Cam Lyons
  • Chef Zach Lightfoot
  • Stephanie Mastronardi
  • Chris Veillon
  • The Produce Nerd
  • Kathy Birkett
  • Kelly Noseworthy
  • Dave Froese
  • Frankie Fresh
  • Peter Quiring
  • Produce For Kids
  • Chef Henry
  • Jack Hannigan

Follow Us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube

Latest Tweets

RT @BusinessBurton: My favorite thing at #DellTechWorld this year is our @Nature_Fresh green house! Learn how the Dell Technologies VxRai…

@Nature_Fresh 19 days ago

Visit us at #CPMA2022 https://t.co/G39vl7i0gb

@Nature_Fresh 48 days ago

RT @FreshPlaza_com: Tomatoes and other greenhouse commodities continue to see growing demand - @Nature_Fresh https://t.co/xlZIQKEyQy https:…

@Nature_Fresh 59 days ago
Nature Fresh Farms Announces Expansion of Strawberry Acreage

Newsroom 

Nature Fresh Farms Announces Expansion of Strawberry Acreage

Off-Hours On The GEC

Green In The City 

Off-Hours On The GEC

Nature Fresh Farms GEC Races to Indy 500!

Green In The City 

Nature Fresh Farms GEC Races to Indy 500!

Fresh Updates

Join our email list for fresh updates straight from the greenhouse! We'll send you blog posts, recipes, and events in your area. Learn more about why you should sign up here.

What would you like to learn more about?
Select all that apply.*

By entering my email I hereby consent to receiving emails for the above stated purpose. Subscribers may at any time withdraw their consent to receive emails.

Javascript is required to submit this form.

Products

  • Organics
  • Tomatoes
  • Peppers
  • Cucumbers

Learn

  • Learn
  • Educator Resources
  • Greenhouse Education Center
  • Blog
  • Discovery Center

About Us

  • The Grow-To People
  • Our Guest Workers
  • Peter Quiring
  • The Bug Brigade
  • Food Safety
  • Sustainable Growing

Contact

  • Contact Us
  • Careers
  • FAQs

Get In Touch

  • 634 Mersea Road 7, RR5
    Leamington, Ontario
    N8H 3V8
  • info@naturefresh.ca
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
A Nature Fresh Farms Learning Initiative. © 2022 Nature Fresh Farms. All rights reserved.
  • Privacy Policy
  • Terms of Use
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
Nature Fresh Logo