One of the most interesting men in fresh produce
He’s built over 2,000 acres of greenhouses over the last 20 years, at times with his own bare hands.
Watch the video to learn more.
The Man
In 1993, I was unemployed but had an opportunity to get into business. I had enough money to buy a welding machine, a grinder, a torch AND pay my bills for 2 months. I started up a machining business and grew it into South Essex Fabricating – the forerunner to Nature Fresh Farms. Today, I own and run 3 vertically-integrated companies, all of which greatly influence the North American greenhouse evolution. My name is Peter Quiring.
I look risk right in the eye and smile
Don't be afraid to get your hands dirty
Teamwork drives my business
Do what you love. Love what you do.
Videos
Pete's Thoughts
Tomatoes
“Tomatoes are a fantastic fruit whose flavor and reputation has been bastardized by mass production. It's now a personal goal to bring back the flavor in Tomatoes to the amazing tasting, nutritious food that they can be.”
More on Tomatoes
bell peppers
“Bell Peppers are a fruit that has grown in popularity immensely in the last 15 years and still continues to grow. It is under-utilized especially in culinary applications and needs more attention!”
More on Bell Peppers
Cucumbers
“By far one of my favorites! There are incredible gains to be made in flavor and consistency. We need to bring a better product to life that has actual Cucumber flavor. The vast population still thinks it is a zucchini - we need to change that!”
More on Cucumbers