In 1993, I was unemployed but had an opportunity to get into business. I had enough money to buy a welding machine, a grinder, a torch AND pay my bills for 2 months. I started up a machining business and grew it into South Essex Fabricating – the forerunner to NatureFresh™ Farms. Today, I own and run 4 vertically-integrated companies, all of which greatly influence the North American greenhouse evolution.
My name is Peter Quiring.
I look risk right in the eye and smile
Don't be afraid to get your hands dirty
Teamwork drives my business
Do what you love. Love what you do.
“By far one of my favorites! There are incredible gains to be made in flavor and consistency. We need to bring a better product to life that has actual Cucumber flavor. The vast population still thinks it is a zucchini - we need to change that!”More on Cucumbers
Pete's Favorite Recipes
My recipes need to be about flavor, plain and simple. Don’t put your veggies in a dish that make them unrecognizable. Make them the focal point; make a statement about what your product is all about. The texture, the taste, the unique characteristics of the variety is what seals the deal.