Spending a week in Indianapolis as part of the #GreenInTheCity tour was one of my favorite tour stops yet. Being from Northwest Ohio, I have deep roots to the Midwest. Conventional agriculture plays a large role in the economies of the Midwestern states and is something I have grown up around all of my life. The conversations with consumers this week were some of my favorites as I had stories from my background that connected me to those I spoke with as well. One other special event was happening in Indy this week, the Indy 500!
As part of our tour, we were able to interact with numerous schools as part of the week leading up to the race. Seeing the student’s excitement as we showed them different aspects of the growing process and the technology used to grow our greenhouse produce was rewarding to the entire team. The questions and knowledge they shared made the experience for them and us even better because this was a visual that they could smell, touch, and see. The bumble bees were by far their favorite attraction to the GEC.
We also had the opportunity to set up our Greenhouse Education Center at several local Kroger stores. Our new TomBar™, full of NatureFresh snacking tomatoes was a great focal point to show customers who have started using the TomBox™, for their tomato purchases. We have so many varieties, colors, and flavor profiles that it was easy to help those interested find the tomato for their needs.
Overall, our mission is to promote the future of #fresh. This is done through a combination consumer store visits as well as school visits. As the tour continues to travel around Canada and the USA, we the team are given the privilege to have both interactions and it is our hope to help contribute to a larger mission in the future.