Leamington, ON (February 24, 2015) – With the start of the Canadian greenhouse season just a few weeks away, Nature Fresh™ Farms is putting the final touches on their new brand packaging with help from Sesame Workshop and the Produce Marketing Association’s (PMA) eat brighter™ movement.
“We are very excited to take part in the eat brighter! movement, it is an opportunity for Nature Fresh™ to assist in an industry wide education initiative to help increase fruit & vegetable consumption,” said Ray Wowryk, Director of Business Development. Using primary Sesame Street characters Big Bird, Cookie Monster, and Elmo, Nature Fresh™ is transforming all of its primary brand packaging to include the eat brighter! brand and help increase awareness of the program in both USA & Canada.
“In PMA’s initial program launch announcement, it was stated that the eat brighter! tagline draws parallels between the characteristics of the Sesame Street brand and fresh produce – using adjectives like healthy, brilliant, alive – with a clear call-to-action that drives consumers toward a brighter, healthier future. We believe that increasing fresh consumption across all fruits & vegetables ensures a healthier future for everyone; we are getting behind this initiative 150%”, stated Wowryk. Nature Fresh™ will be unveiling a variety of the company’s new eat brighter! packaging at the upcoming SEPC’s Southern Exposure Conference & Tradeshow taking place in Orlando, FL., February 26-28th at the Caribe Royale Resort.
“Participating in the SEPC’s Southern Exposure event is a great opportunity for us to help kick off a new season and connect with key retail partners,” said Wowryk. Wowryk noted that the various business sessions & social activities surrounding the event over the course of the two days are a good opportunity for building stronger relationships.
To learn more about Nature Fresh™ and to see the company’s new eat brighter! packaging, please visit Booth #419 in the Grand Sierra Ballroom at Caribe Royale.
About Nature Fresh Farms™ – Nature Fresh Farms™ has grown to become the largest independent greenhouse produce grower in Canada, as well as the largest greenhouse pepper grower in North America. Family owned Nature Fresh Farms™ ships Non-GMO greenhouse grown produce year-round to key retailers throughout North America.
