Skip To Content Primary Navigation Secondary Navigation
Nature Fresh Farms Logo Nature Fresh Farms Logo

Naturefresh Logo

  • Products
    • Organics
    • Tomatoes
    • Peppers
    • Cucumbers
  • Recipes
    • Tomato Recipes
    • Pepper Recipes
    • Cucumber Recipes
  • Learn
    • Educator Resources
    • Greenhouse Education Center
    • Eating Healthy 101
    • In The Kitchen
    • Discovery Center
  • Blog
  • About
    • The Grow-To People
    • Peter Quiring
    • Food Safety
    • Building Partnerships
  • Sustainable Growing
  • Contact Us
  • Careers
  • Sustainable Growing
  • Contact Us
  • Careers
  • Products
    • Organics
    • Tomatoes
    • Peppers
    • Cucumbers
  • Recipes
    • Tomato Recipes
    • Pepper Recipes
    • Cucumber Recipes
  • Learn
    • Educator Resources
    • Greenhouse Education Center
    • Eating Healthy 101
    • In The Kitchen
    • Discovery Center
  • Blog
  • About
    • The Grow-To People
    • Peter Quiring
    • Food Safety
    • Building Partnerships

The Story Behind TOMZ

TOMZ® have taken the produce industry by storm. Launched in June of 2016, this line of snacking tomatoes is defined by a focus on flavor, consistency and quality. Every tomato will put your taste buds through an unforgettable journey beginning with the first bite, bursting through the snappy skin of our TOMZ® and into the surplus of flavor that will leave you mesmerized by the experience. Whether you’re snacking on a Red Cherry Tomato, a Red, Yellow or Orange Grape Tomato, a Cocktail Tomato or any other variety within our Mixed Snacking Tomatoes, you can expect a unique and unforgettable experience with every bite.

“Who’s Tom? He grows some awesome tomatoes!” is a quote I hear fairly frequently when sampling TOMZ® tomatoes, as we frequently do on our Greenhouse Education Center visits. TOMZ® aren’t human, they’re a brand focused on encompassing our entire snacking line of tomatoes at NatureFreshTM.

All TOMZ are tested and made sure they meet our high standards

You may be wondering, how did all this begin, where did TOMZ® come from? It all started with an idea to bring an entire line of snacking tomatoes under one brand and build the brand on a foundation of consistent, flavorful, high quality tomatoes. As Matt Q., Key Retail Account Manager put it, “We want customers to be able to pick up a package of TOMZ® no matter the time of year and have complete confidence that it’ll be the same flavorful tomato every time.” Because of our facilities in Ohio and Ontario, and the strategic timing of our growing seasons, we can provide TOMZ® year-round to our loyal customers. TOMZ® tomatoes will always be from the same farm, the same grower and grown to the same NatureFreshTM standard that has brought us to where we are today. This standard ensures customers will have a unique sensory experience with every tomato. Whether you’re a fan of tomatoes or not, the TOMZ® experience is one that people of all food preferences can enjoy. “TOMZ® are truly driving the future of snacking tomatoes,” said Peter Quiring, Owner of NatureFreshTM Farms. “We’ve taken the road less traveled with TOMZ® and it’s resulted in an extremely successful line of premium snacking tomatoes that consumers can’t get enough of.”

On the road introducing the world to TOMZ

What makes TOMZ® tomatoes superior? It starts with finding the varieties that meet our standards of quality. I met with our Trial and Development lead Benny T who is in charge of trialing over 300 varieties of tomatoes in search of the best varieties on the market. “Each variety is judged based on appearance, shelf-life, production and of course, flavor. In order for us to grow a certain variety, it has to excel in all of these categories.” Our TOMZ® varieties are the best of the best. In fact, our TOMZ® Red Cherry just recently won the Best Bite Sized Tomato and Best Overall Tomato and our TOMZ® Cocktail Tomato won the Best Cocktail Tomato at the Greenhouse Vegetable Awards in Leamington, ON. A copious amount of effort is put into our trials to ensure we are never settling for what we have already accomplished, but instead, striving to find areas to improve.

Growers are excited about showcasing TOMz
TOMz snacking tomatoes provide consistency in each box!
Growers are excited about showcasing TOMz
TOMz snacking tomatoes provide consistency in each box!

Having the best seed variety on the market doesn’t necessarily translate into the best tomato on the market. Once the seed has been planted, it’s up to our team of growers to ensure each variety can reach their maximum potential. As the saying goes, “Hard work beats talent when talent fails to work hard.” The talent represents the seed variety and the hard work represents our team of growers who are constantly doing everything they can to create a high-quality product by incorporating an in depth growing strategy. Isaac B, one of our growers at NatureFreshTM Farms, attributes the flavor of TOMZ® in part to the vine ripening process. This means we will leave our tomatoes on the vine until they are full color ensuring the maximum amount of sugars and nutrients have been taken up by the fruit. We are able to vine ripen all of our products due to our close proximity to our customers, ensuring maximum flavor and freshness.

We're proud of the work we do here, let us show you the end product!

There are many other challenges that present themselves when growing a product with standards set to the level of TOMZ®. This is where water levels and nutrient levels become crucial. But you can’t forget about the environment of the greenhouse as well; factors such as temperature, humidity, and CO2 levels are just as important. Ensuring the crop is getting exactly what it needs at all times is what it comes down to and our growers must overcome these factors to uphold that standard that TOMZ® is known for. This takes a level of commitment that may be too much for some, but it’s a commitment our growers stand by and respect. Why? Because we respect the flavor.

TOMz are something we can all get excited about!
Highest quality, always consistent. That's our guarantee
TOMz are something we can all get excited about!
Highest quality, always consistent. That's our guarantee

Now that your taste buds are itching to try our tomatoes, you’re likely wondering where you can find them. You can find TOMZ® in local retail locations in Ontario and the Mid-West in the form of topseal clamshells or in our unique and innovative TomBar and TomBall machines. Any of these formats are exclusively stocked with TOMZ® and all fall under the same quality guarantee. Once you get your hands on TOMZ® , the possibilities are endless. Our diverse selection of varieties are great in any arrangement, whether you’re making a salad, grilling, roasting, searing or straight up snacking, you can’t go wrong with NatureFreshTM Farms TOMZ® tomatoes.

For more information on TOMZ® click here and remember, Snack. Your Way.

-Herman

2017/08/02

  • How We Grow icon How We Grow
  • The Grow-To People
View all posts tagged with Consistent Consistent View all posts tagged with Flavor Flavor View all posts tagged with Quality Quality View all posts tagged with Tomatoes Tomatoes View all posts tagged with TOMz TOMz
Herman Fehr - Retail Marketing Coordinator

Herman Fehr

NatureFresh™ Retail Marketing Coordinator | Hands on Perspective | Inside Source | #GoRaptors

  • Email
  • LinkedIn

Snack smarter with our guide to snacking healthy on-the-go!

Our guide includes healthy eating tips, delicious recipes, and inspiration from our community.

Get the guide

Categories

  • The Kitchen icon The Kitchen
  • Newsroom icon Newsroom
  • Healthy Lifestyles icon Healthy Lifestyles
  • How We Grow icon How We Grow
  • Community icon Community
  • Green In The City icon Green In The City
  • The Grow-To People
  • Uncategorized icon Uncategorized
  • The Bug Brigade icon The Bug Brigade

Tags

Tomatoes, Greenhouse Grown, Healthy Eating, Bell Peppers, Cucumbers, Sustainability, Grow To People, Community, Education, Innovation, Healthy Living, GreenInTheCity

Authors

  • Nature Fresh Farms
  • Noelle Martin
  • Molly DeGrandchamp
  • Brittany MacAulay
  • Bryn B. & Dana C.
  • Adam Mefrakis
  • Lindsay Fager
  • Marcos Diaz
  • Herman Fehr
  • Cole Burkholder
  • Hailey Quigley
  • Noah Mefrakis
  • Gluten Intolerance Group
  • Mitch Monaco
  • Jacy Brydges
  • The Produce Mom
  • Danielle Ferreira
  • Tina Friesen
  • Tyler St. Pierre
  • Bryn Parent
  • Zak Braun
  • Cam Lyons
  • Chef Zach Lightfoot
  • Stephanie Mastronardi
  • Chris Veillon
  • The Produce Nerd
  • Kathy Birkett
  • Kelly Noseworthy
  • Dave Froese
  • Frankie Fresh
  • Peter Quiring
  • Produce For Kids
  • Chef Henry
  • Jack Hannigan

Follow Us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube

Latest Tweets

RT @BusinessBurton: My favorite thing at #DellTechWorld this year is our @Nature_Fresh green house! Learn how the Dell Technologies VxRai…

@Nature_Fresh 103 days ago

Visit us at #CPMA2022 https://t.co/G39vl7i0gb

@Nature_Fresh 132 days ago

RT @FreshPlaza_com: Tomatoes and other greenhouse commodities continue to see growing demand - @Nature_Fresh https://t.co/xlZIQKEyQy https:…

@Nature_Fresh 143 days ago
How to Spoil Mom This Mother’s Day (Featuring 5 Breakfast-in-Bed Ideas)

Healthy Lifestyles 

How to Spoil Mom This Mother’s Day (Featuring 5 Breakfast-in-Bed Ideas)

Your Guide to a Healthy Morning Routine

Healthy Lifestyles 

Your Guide to a Healthy Morning Routine

NatureFresh™ Farms Growing Strong During Third Winter in Ohio

Newsroom 

NatureFresh™ Farms Growing Strong During Third Winter in Ohio

Fresh Updates

Join our email list for fresh updates straight from the greenhouse! We'll send you blog posts, recipes, and events in your area. Learn more about why you should sign up here.

What would you like to learn more about?
Select all that apply.*

By entering my email I hereby consent to receiving emails for the above stated purpose. Subscribers may at any time withdraw their consent to receive emails.

Javascript is required to submit this form.

Products

  • Organics
  • Tomatoes
  • Peppers
  • Cucumbers

Learn

  • Learn
  • Educator Resources
  • Greenhouse Education Center
  • Blog
  • Discovery Center

About Us

  • The Grow-To People
  • Our Guest Workers
  • Peter Quiring
  • The Bug Brigade
  • Food Safety
  • Sustainable Growing

Contact

  • Contact Us
  • Careers
  • FAQs

Get In Touch

  • 634 Mersea Road 7, RR5
    Leamington, Ontario
    N8H 3V8
  • info@naturefresh.ca
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
A Nature Fresh Farms Learning Initiative. © 2022 Nature Fresh Farms. All rights reserved.
  • Privacy Policy
  • Terms of Use
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
Nature Fresh Logo