United Fresh 2020: A Virtual Expo Experience

This year’s United Fresh Convention & Expo has officially gone digital! While there has been much uncertainty surrounding COVID-19 and how businesses can move forward, many organizations like the United Fresh Produce Association have successfully pivoted their strategies and met this challenge with creativity and perseverance.

United Fresh LIVE! 2020 will be the fresh produce industry’s first virtual expo event, and the Nature Fresh Farms team is looking forward to experiencing this exciting new event format. Not only will expo attendees have on-demand access to workshop materials and group discussion opportunities, they will have the chance to explore the United Fresh virtual expo hall where fresh produce companies will be eager to welcome virtual visitors to their booths!

One of the best parts about hosting a virtual expo is that you gain a global audience. Anytime, anywhere, people all over the world will have the opportunity to sign on to the United Fresh LIVE! digital convention and connect with professionals from the fresh produce industry. Nature Fresh Farms representatives from throughout our company will be available at our booth throughout the virtual event to engage with event attendees, current and prospective partners, and fellow industry professionals.

Here’s a closer look at what you can expect when visiting our digital booth at the United Fresh LIVE! virtual expo this year!

What to Expect at the Nature Fresh Farms Booth

A visit to our virtual booth will show attendees exactly what the Nature Fresh Farms team is all about and why our high-flavor products are making waves in the industry.

The Nature Fresh Farms Story

For over 20 years, Nature Fresh Farms has been a grower and marketer of greenhouse-grown produce that is marked by consistently superior quality and fresh flavor. Our farms have experienced incredible expansion with over 160 acres in Leamington, ON and 45 acres in Delta, OH. We are not only poised for further expansion in these regions, but every year we are also continuing to bolster our grower partner network in order to grow our business. As one of the largest independent and vertically integrated greenhouse vegetable growers and marketers in North America, it is our mission to provide our consumers with exceptional produce that has been grown efficiently and sustainably.

Organic and conventional Tomatoes, Peppers, and Cucumbers are the main commodities that we grow and market to key retail and wholesale partners across North America. We pride ourselves on growing and marketing products with consistently superior quality, freshness, and shelf-life longevity – all to ensure our consumers have access to the best food to feed their families!

Looking internally, our company is more like a community: it is full of diverse, innovative team members working with integrity. There is no doubt that our Grow-To People are the glue that keeps our operations seamlessly connected. We are a family of movers and shakers, and the culture we have carefully cultivated over the past 20 years is reflected in how every single Nature Fresh Farms team member supports one another and seeks out new opportunities for growth. Our company culture sets us apart in every way.

Why do we do what we do? Because we believe in inspiring healthy choices, together.

Our Commitment to Excellence

What sets us apart is also what gets us noticed.

Our team has recently received numerous accolades and meaningful praise that demonstrates our commitment to offering superior quality and service to our customers.

In 2019, Nature Fresh Farms received a groundbreaking 10 accolades at the annual Greenhouse Vegetable Awards hosted in Leamington, ON in the following categories:

• Best English Cucumber
• Best Specialty Mini Pepper
• Best Beefsteak Tomato
• Best Cluster Tomato
• Best Specialty Tomato for our Orange Cherry Tomato
• People’s Choice Tomato for our Tomberry® Tomato
• Kid’s Choice Tomato for our Tomberry® Tomato
• Overall Best Cucumber for our Long English Cucumber
• Overall Best Tomato for our Orange Cherry Tomato
• Overall Best Pepper for our Red Mini Pepper

This was a substantial achievement for our team that showcased not only our commitment to flavor and quality, but also the value we place on product innovation and research.

In 2020, our team was also recognized and awarded first place in the Surety of Supply category by the U.S division of a leading global retailer. Our team was honored to receive this award as it is a true testament to our drive to succeed and continuously provide the best products and service to our partners.

Unforgettable Flavors

At this year’s United Fresh virtual event, we are excited to be shining a special spotlight on our Red and Orange Cherry Tomatoes-on-the-Vine. With a flavor like no other, these world-renowned Cherry Tomatoes are vine-ripened to ensure every bite is consistently fresh and naturally sweet.

Sustainably grown in our state-of-the-art greenhouse facilities, our Red and Orange Cherry Tomatoes-on-the-Vine are picked at peak ripeness to ensure maximum flavor and ultimate freshness. And with impressive shelf-life stability, these vibrant Tomatoes are the ideal premium Cherry Tomato to fill store shelves and drive impulse buying (that quickly turns into repeat purchases!) in the Specialty Tomato category.

For more information on how you can bring our Red and Orange Cherry Tomatoes-on-the-Vine to your customers, visit our Products page here.

June 18: A Taste of What’s to Come

Stay tuned! Leading up to the United Fresh LIVE! event kick-off, we will be releasing details on a unique digital experience that all United Fresh virtual event attendees will be able to access at our digital booth space on June 18!

So, mark your calendars – we can’t wait to give you a taste of what’s to come from the Nature Fresh Farms team!