From the Ground Up
We believe that getting kids to begin eating healthy at a young age is extremely important. Unfortunately, fresh produce consumption is far below what it should be and we want to do something about that. We want you and everyone to live the healthiest life possible.
Join the Movement
Joining the EatBrighter!™ movement was an easy decision. Our goal is to promote one clear message and increase fresh produce consumption access to all age groups and ethnicities.
The EatBrighter!™ movement is a program endorsed by the Produce Marketing Association to help make eating vegetables a little more fun! The program enables companies to utilize Sesame Street characters in their marketing efforts. Research proves that Sesame Street characters successfully influence a child’s eating decisions. To us it’s simple, kids gravitate towards characters they are familiar with and therefore find themselves asking for more fruits and vegetables.