INDIANAPOLIS, Indiana (June 16, 2015) — NatureFresh™ Farms has enlisted the help of Indianapolis’ own, The Produce Mom®, for their Central Indiana stop on the #GreenInTheCity tour.
#GreenInTheCity is the tour name for NatureFresh’s new mobile Greenhouse Education Center. Currently, the Greenhouse Education Center is booked in different North American cities every week through mid-fall, 2015. Each stop of the tour is identified through the area code associated with the hashtag – this week’s event in Central Indiana can be followed using #GreenInTheCity317.
“When we slated a stop for Indianapolis, we immediately thought about The Produce Mom,” explained Chris Veillon, Marketing Director of NatureFresh Farms. “NatureFresh has a long-standing partnership with The Produce Mom. We knew that coming into Lori’s hometown would bring us great opportunity for unique impressions and exposure.”
Unique opportunities in Indianapolis include:
An invitation-only event at local craft brewery, MashCraft Brewing, where the limited edition brew #PepperRedAle, made with NatureFresh Farms’ bell peppers, will be tapped. This event will be catered by local culinary arts students from Ivy Tech Community College, with a menu that showcases NatureFresh Farms’ tomatoes, bell peppers & cucumbers.
The entire Indianapolis community has been invited to sample NatureFresh tomatoes at the Soldiers & Sailors Monument in the center of downtown Indianapolis. Tours of the Greenhouse Education Center will be conducted by NatureFresh Farms owners & staff, as well as local high school student members of the Family, Career & Community Leaders of America (FCCLA) organization. To commence the #GreenInTheCity317 sampling event on Monument Circle, Peter Quiring, President of NatureFresh Farms will present J. Stewart Goodwin Brig. Gen., USAF (Ret) with a monetary donation to the Indiana War Memorial.
NatureFresh Farms’ corporate chef & sensory education coordinator, Henry Furtado, will lead the NatureFresh team during an intimate visit to Forever Fit Camp, a nationally-recognized childhood obesity & youth wellness summer camp in Indianapolis. At Forever Fit Camp, Chef Henry and The Produce Mom will sample & demonstrate how to prepare snacks using NatureFresh Farms produce. In addition to the sampling & Greenhouse Education Center experience, Chris Veillon will lead a series of educational activities that relate to the Produce Marketing Association’s #eatbrighter campaign.
#GreenInTheCity317 will conclude with a 3-day attraction at a newly-remodeled Kroger store in Carmel, Indiana. Shoppers will have the opportunity to tour the Greenhouse Education Center, as well as sample & purchase NatureFresh Farms products.
“This event is the first to fully merge the produce industry stature & grassroots community connections of The Produce Mom. I’m so excited to welcome NatureFresh Farms, my 2014 Partner of the Year, to Indianapolis—my hometown!” exclaimed Lori Taylor, The Produce Mom.
About Nature Fresh™ Farms
Nature Fresh™ Farms has grown to become the largest independent greenhouse produce grower in Canada, as well as the largest greenhouse pepper grower in North America. Family owned Nature Fresh™ Farms ships Non-GMO greenhouse grown produce year-round to key retailers throughout North America.
About The Produce Mom®
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers. The Produce Mom was founded by Lori Taylor, wife, mother & produce industry professional. Lori has received numerous accolades for her work with The Produce Mom, including the 40 Under Forty recognition from Produce Business Magazine & Vance Agribusiness. As one of the founding members of the Indianapolis Public Schools’ Wellness Committee, The Produce Mom proudly serves Lori Taylor’s hometown community of Indianapolis. For Taylor’s work in her community, The Produce Mom was named a Walt Disney Kids Concern, Woman of Influence by the National Center of Excellence in Women’s Health & Indiana’s Most Influential Dame at the Social Media Summit.