Skip To Content Primary Navigation Secondary Navigation
Nature Fresh Farms Logo Nature Fresh Farms Logo

Naturefresh Logo

  • Products
    • Organics
    • Tomatoes
    • Peppers
    • Cucumbers
  • Recipes
    • Tomato Recipes
    • Pepper Recipes
    • Cucumber Recipes
  • Learn
    • Educator Resources
    • Greenhouse Education Center
    • Eating Healthy 101
    • In The Kitchen
    • Discovery Center
  • Blog
  • About
    • The Grow-To People
    • Peter Quiring
    • Food Safety
    • Building Partnerships
  • Sustainable Growing
  • Contact Us
  • Careers
  • Sustainable Growing
  • Contact Us
  • Careers
  • Products
    • Organics
    • Tomatoes
    • Peppers
    • Cucumbers
  • Recipes
    • Tomato Recipes
    • Pepper Recipes
    • Cucumber Recipes
  • Learn
    • Educator Resources
    • Greenhouse Education Center
    • Eating Healthy 101
    • In The Kitchen
    • Discovery Center
  • Blog
  • About
    • The Grow-To People
    • Peter Quiring
    • Food Safety
    • Building Partnerships

The Power of a Properly Crafted Label

There are a lot of marketing buzzwords being used to label food & produce items. As a consumer, it is our responsibility to know what it is we are purchasing, as well as what we are eating. For example, do you know what the terms labeled on produce packaging mean? In order to put this conversation into perspective, let’s use NatureFresh™ Farms TOMZ ™ packaging as an example to learn more about these labels.

TOMz Red Cherry

The Grower DOES Matter!

When the product is packaged versus sold in bulk, you are able to see who the grower is. In the case of TOMZ™, the grower is and always is NatureFresh™ Farms as TOMZ™ are grown exclusively by NatureFresh™.

Why does this matter? Growers, like NatureFresh™, work really hard to maintain consistent production and to build a solid reputation. When you, as a consumer, are able to see who the grower is of your product that gives you the power to do research to see what the grower is all about, what other products they grow, and how they grow their products. For example, with NatureFresh™, you can visit their website and see how their tomatoes, bell peppers, and cucumbers are grown, where they are grown and other initiatives in which the company is involved.

Look For Country Of Origin

Not only does NatureFresh™ include the country of origin on their packaging, but they also include the state in which they are grown. Why does this matter? For starters, the closer the produce is grown to you, the shorter distance it will have to travel to the grocery store, which allows you to buy fresher produce. All growers, worldwide, are required by law to label where their product is grown as part of the Country of Origin Labelling (COOL) law.

Sustainability

As a greenhouse vegetable grower, NatureFresh™ Farms does grow in a sustainable environment. Some examples of growing sustainably include: growing with a closed-loop irrigation system in their greenhouse operation, growing with coconut fibre as their growing medium, and the use of an Integrated Pest Management system (where beneficial insects are used to remove harmful insects).  The NatureFresh™ IPM program is managed by their ‘Bug Brigade’ team! 

The term ‘sustainable’ refers to the use of nonrenewable and on-farm resources as efficiently as possible while enhancing the environmental quality and natural resources for agricultural production. Examples include maintaining soil productivity (preventing erosion), protecting the water source (preventing chemicals leaching into the groundwater), etc. While the “sustainable” label has been used as a marketing tool by produce companies, there are no actual government rules or regulations required for them to achieve this label. However, there are some buyers who will require certain audits to determine if their growers are growing “sustainably.”

Non-GMO Verified

NatureFresh™ Farms products are non-GMO verified by the Non-GMO Project. Without taking a stance on their position regarding GMOs, they refer to the importance of being transparent with consumers. If you are interested in doing further research, I would encourage you to take a look at the FDA and USDA references listed below.

– Megan

If you don't see NatureFresh on the label, it is not NatureFresh. Period.

References: Gold, Mary. “Sustainable Agriculture: Definitions and Terms: Special Reference Briefs Series no. SRB 99-02.” United States Department of Agriculture National Agricultural Library. National Agricultural Library. Aug 2007. Web. 15 June 2016. Can Gmos Be Used In Organic Products? National Organic Program Agricultural Marketing Service, 2013. Web. 15 June 2016. Labeling Organic Products. USDA National Organic Program Agricultural Marketing Service, 2012. Web. 15 June 2016. Gold, Mary. “Sustainable Agriculture: Definitions and Terms: Special Reference Briefs Series no. SRB 99-02.” United States Department of Agriculture National Agricultural Library. National Agricultural Library. Aug 2007. Web. 15 June 2016. “”Natural” on Food Labeling: The FDA requests comments on use of the term “natural” on food labeling.” U.S. Food and Drug Administration.  May 2016. Web. 15 June 2016.

2017/05/02

  • Uncategorized icon Uncategorized
View all posts tagged with Country of Origin Country of Origin View all posts tagged with Influence Influence View all posts tagged with Labels Labels View all posts tagged with Locally Grown Locally Grown View all posts tagged with Non GMO Non GMO View all posts tagged with Substainable Substainable
The Produce Nerd Logo

The Produce Nerd

Megan founded The Produce Nerd, with the goal of sharing a behind the scenes view of the produce industry to encourage and excite consumers to eat more produce.

  • Email
  • Website
  • Facebook
  • Twitter

Snack smarter with our guide to snacking healthy on-the-go!

Our guide includes healthy eating tips, delicious recipes, and inspiration from our community.

Get the guide

Categories

  • The Kitchen icon The Kitchen
  • Newsroom icon Newsroom
  • Healthy Lifestyles icon Healthy Lifestyles
  • How We Grow icon How We Grow
  • Community icon Community
  • Green In The City icon Green In The City
  • The Grow-To People
  • Uncategorized icon Uncategorized
  • The Bug Brigade icon The Bug Brigade

Tags

Tomatoes, Greenhouse Grown, Healthy Eating, Bell Peppers, Cucumbers, Sustainability, Grow To People, Community, Education, Innovation, Healthy Living, GreenInTheCity

Authors

  • Nature Fresh Farms
  • Noelle Martin
  • Molly DeGrandchamp
  • Brittany MacAulay
  • Bryn B. & Dana C.
  • Adam Mefrakis
  • Lindsay Fager
  • Marcos Diaz
  • Herman Fehr
  • Cole Burkholder
  • Hailey Quigley
  • Noah Mefrakis
  • Gluten Intolerance Group
  • Mitch Monaco
  • Jacy Brydges
  • The Produce Mom
  • Danielle Ferreira
  • Tina Friesen
  • Tyler St. Pierre
  • Bryn Parent
  • Zak Braun
  • Cam Lyons
  • Chef Zach Lightfoot
  • Stephanie Mastronardi
  • Chris Veillon
  • The Produce Nerd
  • Kathy Birkett
  • Kelly Noseworthy
  • Dave Froese
  • Frankie Fresh
  • Peter Quiring
  • Produce For Kids
  • Chef Henry
  • Jack Hannigan

Follow Us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube

Latest Tweets

RT @BusinessBurton: My favorite thing at #DellTechWorld this year is our @Nature_Fresh green house! Learn how the Dell Technologies VxRai…

@Nature_Fresh 56 days ago

Visit us at #CPMA2022 https://t.co/G39vl7i0gb

@Nature_Fresh 85 days ago

RT @FreshPlaza_com: Tomatoes and other greenhouse commodities continue to see growing demand - @Nature_Fresh https://t.co/xlZIQKEyQy https:…

@Nature_Fresh 96 days ago
Nature Fresh Farms and the University of Windsor Looks to Bring Clean Transportation in New Partnership

Newsroom 

Nature Fresh Farms and the University of Windsor Looks to Bring Clean Transportation in New…

How to Prepare the Perfect Campsite Dinner

Healthy Lifestyles 

How to Prepare the Perfect Campsite Dinner

How to Host the Best Virtual Dinner Party

Healthy Lifestyles 

How to Host the Best Virtual Dinner Party

Fresh Updates

Join our email list for fresh updates straight from the greenhouse! We'll send you blog posts, recipes, and events in your area. Learn more about why you should sign up here.

What would you like to learn more about?
Select all that apply.*

By entering my email I hereby consent to receiving emails for the above stated purpose. Subscribers may at any time withdraw their consent to receive emails.

Javascript is required to submit this form.

Products

  • Organics
  • Tomatoes
  • Peppers
  • Cucumbers

Learn

  • Learn
  • Educator Resources
  • Greenhouse Education Center
  • Blog
  • Discovery Center

About Us

  • The Grow-To People
  • Our Guest Workers
  • Peter Quiring
  • The Bug Brigade
  • Food Safety
  • Sustainable Growing

Contact

  • Contact Us
  • Careers
  • FAQs

Get In Touch

  • 634 Mersea Road 7, RR5
    Leamington, Ontario
    N8H 3V8
  • info@naturefresh.ca
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
A Nature Fresh Farms Learning Initiative. © 2022 Nature Fresh Farms. All rights reserved.
  • Privacy Policy
  • Terms of Use
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
Nature Fresh Logo